Our Vision

Our Mission

Vision & Mission

Alfie GoughThe spirit of Alfie will always live on.

To improve the quality of life for children with Cancer and other serious illnesses.
From the support we were lucky enough to receive, whilst it never cured Alfie, it gave him a fantastic quality of life. The side effects of the chemotherapy were barely noticeable. He had no hair of course, but he gained weight on treatment and he never suffered from any of the symptoms that we were warned about and plagued so many other children in the same situation. We are convinced that this was due to the approach of complementary support strategies we had implemented for Alfie.

We hope to reduce some of the severe side-effects of the Chemotherapy and ultimately keep the children stronger throughout their treatment, giving them strength needed to help fight disease. Not only improving quality of life, but also contributing to saving lives.

What we want to achieve:

  • Help other families have access to and understand strategies to achieve wellness during intense treatment.

How will we achieve this:

  • Raise the funds to support and provide complementary therapies alongside clinical treatments, we are funding a complementary therapy nurse specialist – previously Alfie’s nurse. In a dedicated room at Great Ormond Street Hospital. The aim is to alleviate the symptoms of certain illness, while also helping with anxiety, fear, stress management and sleeping problems.

Our fundraising and community Values – We want all events hosted by The Alfie Gough Trust to be in the spirit of Alfie; Fun, happy and family-focused, giving something back and contributing to our wonderful community.

We have no salaries or expenses claimed from trustees and all outgoings are for development of funds to achieve our objectives.

The trustees feel that with the wonderful contribution to the charity they will continue to ensure a good level of community involvement ranging from the creation of a free running club, support to a local majorettes and other clubs and to provide low cost fun family events to maintain this strong community connection. All funds raised from these activities go back in to the charity.